Motley Fool Review
  • Price
  • Performance
  • Credibility
  • Resources

What is the Motley Fool Stock Advisor?

The Motley Fool Stock Advisor is one of the oldest and most well-known stock picking services. The Motley Fool was launched in 1993 by Tom and David Gardner as a free online publication for stock market advice. The publication became so popular that the company started expanding into premium services. Simply put, readers loved the Motley Fool so much that they actually wanted to pay for their services.

In 2002, the company officially launched the Stock Advisor service. The goal was simple – give casual investors the resources they need to beat the market. In the spirit of simplicity, the program made it incredibly simple for beginner investors to achieve phenomenal returns. Stock Advisor members would receive two stock recommendations each month. All they had to do was sit back, relax, and watch their portfolios grow.

As of today, the program operates in the same exact way. Stock Advisor members get alerts to buy stocks that are set up for explosive growth. We’re going to take a look at just how good these stock alerts are, but first, let’s take a look at the team behind the Stock Advisor program.

Motley Fool Stock Advisor Review

Stock Advisor Team: Tom and David Gardner

Investment advice is only as credible as the source. If Warren Buffett tells you to buy a stock, you buy it. If your coworker tells you to buy a stock, you should probably do your own research first.

So, who exactly is giving the advice at the Motley Fool?

The Motley Fool was founded by Tom and David Gardner and the Gardner brothers are still the faces of the company today. Every Stock Advisor recommendation comes from either Tom or David.

Tom and David Gardner

The Gardner Brothers became a dominant force in the financial world for one main reason – they knew how to speak the language of the people. Investing can seem complicated and intimidating to most new investors. Reading financial books can be boring and listening to complex investment advice can be overwhelming. The Gardner brothers are aware of this and they have a way of making investing fun and simple.

Of course, Tom and David Gardner also have an incredible track record to back them up. We’re going to take an in-depth look at this record later in our Motley Fool review. For now, let’s take a quick look at the program’s pricing.

Stock Advisor Pricing

Great investment advice has a quantifiable value. If someone told you to buy 1,000 shares of Amazon for $10/share in 2001, you’d know exactly how much that advice was worth (your shares would be worth over $3 million today!).

Accordingly, many investment advisors will overcharge for their service. If you knew you could make someone $10,000, why not charge $1,000 for it?

Fortunately, Motley Fool’s Stock Advisor service is fairly priced at only $99/year. We’ve reviewed dozens of similar services and Motley Fool has the lowest subscription price we’ve seen. You can sign up here to get access to discounted pricing.

Stock Advisor Pricing

Who Should Subscribe to the Motley Fool?

Before you invest more time reading our Motley Fool review, you probably want to know if the service is right for you. Every investor is unique, and there’s no such thing as a universal service that meets the needs of every individual investor.

So, who should consider signing up for the Motley Fool’s Stock Advisor program?

It really comes down to a single question: do you invest in stocks?

If you invest in individual stocks, you will get value from the Motley Fool (after all, they provide stock picks). It’s really that simple. Motley Fool stock picks are great for building your first portfolio, growing an existing portfolio, or optimizing a retirement portfolio.

What Do Stock Advisor Members Get?

The Stock Advisor offering is very simple. Members get two fresh stock picks every month.

There are some other perks included with the membership, but most members subscribe to receive stock picks (myself included). The stock picks are the reason I’ve been happily paying the membership fee for years.

Every month, Motley Fool will send out a new “buy alert” by email (also accessible from the member’s area of the website). The buy alert will tell you what stock to buy and at what price. If you want to keep things simple, you can add the stock to your portfolio, sit back, and wait for the next alert.

Motley Fool Stock Advisor Report

If you feel more comfortable understanding the recommendation (as I do), the alert is also backed by a full research report. The research report is a “no fluff” explanation of why the Motley Fool made the recommendation. Each report includes sections on:

  • About the Company
  • The Big Picture Opportunity
  • Thoughts on the Company’s Management
  • Why the Recommendation Was Made NOW
  • Potential Risks Involved with the Investment

The report combines hours of research into a report that takes about 5-10 minutes to read. As mentioned above, you don’t need to read the reports, but I feel more comfortable when I know more about the companies I invest in.

So, how have these stock picks performed? Let’s take a closer look.

How Does the Motley Fool Perform?

The value and credibility of a stock picking service are measured by the performance of the service’s stock picks. If a company is going to charge for stock picks, they better make sure that those stock picks justify the fee they are charging.

This is part of the reason I steer clear of traditional financial advisors. Most of the time, they throw your money in a few popular mutual funds and take an annual fee of 1-3%. They rarely beat the market and their work hardly justifies their annual fee.

There’s a myth amongst cynics that “no one can beat the market” These cynics would be right to point to the majority of fund managers and advisors who do not beat the market, however, they neglect a large group of investors who consistently beat the market year-over-year.

Beating the market is hardly an impossible feat. The market represents average performance and there are plenty of investors who achieve above-average results. If trying to beat the market is a “fool’s game,” who better to trust than the Motley Fool?

Just check out some of their top-performing picks below. Some of them have returned as high as 25,000%. While this type of performance isn’t the norm, the company still has a track record of exceptional performance.

Motley Fool Best Stocks

The Motley Fool Stock Advisor program has been beating the S&P 500 (i.e. “the market”) for over 15 years. Since its inception, the Stock Advisor program has achieved returns of 487%. In that same period, the S&P 500 has returned 102%. This is no chump change.

$10,000 invested in the Motley Fool’s stock picks would now be worth $58,700. If that same $10,000 was invested in an S&P 500 mutual fund or ETF, it would be worth $20,200. Both are great, but I’d certainly prefer the extra $38,500 I would have made by investing in the Fool’s stock picks.

Motley Fool vs. S&P 500

To put it simply, The Motley Fool Stock Advisor beats the S&P 500 by a considerable margin every year.

How Does the Motley Fool Stock Advisor Compare to Other Services?

If you are looking for a stock advisor, it makes sense to shop around a bit. That’s part of the reason we made this site. There are dozens of different financial services and we wanted to make sure we were using the best ones.

To date, we’ve tried most of the popular financial services (ranging from stock brokers to stock pickers) and here’s how we think the Motley Fool compares to the competition.

Motley Fool vs. Other Stock Picking Services

The Motley Fool Stock Advisor program is the best stock picking service for two key reasons:

  1. Track Record – There are very few stock picking services that have been around as long as the Motley Fool. Personally, I have a hard time trusting a stock picker who only has a track record of a couple of years. The market is ever-changing and previously successful investors get wiped out every year. The Stock Advisor program has a time-tested track record of over 15 years.
  2. Price – Financial advice isn’t cheap. Shop around and you’ll see that many advisors charge upward of $1,000/year. Ask for a financial advisor at your bank or broker and they’ll want to take a cut of your portfolio. The Stock Advisor Program is $99/year. It really doesn’t get any better than that.

If you’re looking for hot stock picks and you are only going to sign up for one service, use the Motley Fool Stock Advisor.

Stock Advisor vs. Other Motley Fool Services

I’ve been a paying member of the Stock Advisor program for a few years. During that time, I’ve come across a few other Motley Fool services. Some I came across during my own research, while other ones were pitched to me by the company.

The only service I consistently pay for is Stock Advisor. I’ve used Rule Breakers from time to time, but I much prefer Stock Advisor.

Here’s a pro tip. Choose one service and stick to it. Motley Fool is known for their aggressive upsells. After you sign up for one service, they’ll start pitching other, more expensive services. It’s easy to get caught up in the hype and FOMO (fear of missing out), but it’s important to stay grounded.

At the end of the day, you’re paying for stock picks, and you only need a few great picks to beat the market every year. You will get that with the Stock Advisor program.

Additional Details About the Motley Fool

Is the Stock Advisor Program Worth the Money?

The Stock Advisor program is priced at $99/year. I’ve been paying that fee for years. The main question I ask myself before renewing every year is, “will I make more than $99 if I pay for this?” The answer is always a resounding, “yes!”

In 2020 alone, the program’s stock recommendations are beating the S&P 500 by over 25%. This means, even if you only invested $500, the service would pay for itself. If you invested more than $500 (as most investors do), the program would pay for itself ten-fold. If you are ready to sign up, you can access the latest discounted pricing using this link.

Motley Fool Portfolio Performance

Does the Motley Fool Have Losing Picks?

Of course. Every investor has losing picks, and there are two points I want to hit here.

First, a note on risk management. it’s up to you to manage the risk of your portfolio. Every investor has a different risk tolerance level. Some investors can stomach a 10% drawdown while others prefer to cut losses at 3%. There is no perfect way to manage risk – it all comes down to your personal situation and preferences. While Motley Fool will issue “sell alerts” when their thesis is swayed, it’s still up to you to look out for your own portfolio.

Second, a note on transparency. Many readers have asked me if Motley Fool shows their losing trades or just hypes up the winners. Stock Advisor members have access to the program’s track record since 2002. You can see every single stock pick, the resulting return, and its performance compared to the S&P 500. This list includes both the winners and the losers.

Motley Fool Track Record

Does Motley Fool Tell You When to Sell?

The main value of the service comes from the buy recommendations. Many of the stocks have performed well over the past decade, giving investors no reason to sell. That said, you may choose to sell a stock whenever you’d like. For example, if one of my stocks is up over 100%, I always like to sell some shares to lock in some profits. Other investors may be more patient.

Motley Fool will issue “Sell Recommendations” when they believe it is time to sell a stock that they previously recommended. Below is a recent example. The stock was recommended as a “buy” in April 2013 and a “sell” in June 2020.

Motley Fool Sell Recommendation

Is Motley Fool Legit?

By this point in the Motley Fool review, it should be clear that the company is legitimate. The service is fairly priced and the program has a track record of exceptional performance.

I wanted to use this section to address some of the misconceptions people may have about the Motley Fool. The company often gets a bad reputation for its aggressive marketing tactics. If you frequent any financial website you’ve probably seen their ads. Headlines often read “triple buy alert” or “the next Amazon.”

These marketing tactics tend to trigger the “if it’s too good to be true…” reflex in most diligent investors. While I cannot defend the company’s marketing tactics, I can say that the service is legitimate. Just look past the hype. If you want to beat the S&P 500, you’re in the right place. If you’re trying to create generational wealth from a single stock pick, you need to adjust your expectations.

Motley Fool Review: Final Thoughts

Motley Fool Stock Advisor is the best stock picking service on the market today. The company has a proven track record of beating the S&P 500 for the past 18 years. On top of that, membership only costs $99/year (sign up here). What more can you ask for?